What’s it like as a girl?
The chances are that when you were growing up someone jeered at you that you ran ‘like a girl’ or threw ‘like a girl’. Now a new ad from feminine care brand Always is attempting to show that ‘like a girl’ is actually a huge compliment.
Shot by award-winning documentary maker, Lauren Greenfield, the ad asks both adults and youngsters what it means to do something ‘like a girl’.
Not surprisingly the adult participants draw on stereotypes, showing girls who can’t run or fight. However, the younger girls show their heads haven’t yet been turned by preconceived ideas, demonstrating that girls can run, punch and throw just as good as any boy!
The ad came as a result in research commissioned by Always, which showed that many girls lose their confidence around puberty. In addition, only 19% of girls quizzed had a positive association toward the phrase ‘like a girl.’
Filmmaker Lauren agrees about this negativity and hopes the film helps to redefine what being ‘like a girl’ means. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering,” she says. “I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”
So what do you think? Does the ad live up to the hype and show that girls can be strong? Or is it just an advertising gimmick?