Gareth Gates on Cuppanut: How I Make It Work
Our new small business series shines a spotlight on the many exciting and entrepreneurial partners we champion at Pink Parcel – all in the name of making your box better every month, of course. This week, we spoke to Gareth Gates (yes, that one), of Cuppanut.
Gareth has built his business from the ground up, making him something of a rarity in a celebrity endorsed world. His vision of creating a natural ‘coconut tea’ – without the ‘tea’ – is now a reality. With no caffeine or nasty ingredients, his company, Cuppanut, makes biodegradable tea bags filled with real coconut. The coconut tea currently comes in three flavours: coconut, coconut and cranberry, and coconut ginger and turmeric.
Our Head of Partner Relations, Rebecca Martin says, “We’re so excited to feature Cuppanut in Pink Parcel in September. I was sold as soon as Gareth approached me and explained the health benefits of his coconut infusion. Gareth’s girlfriend, Faye Brookes, is already a Pink Parcel subscriber and Gareth told me he was intrigued by the tea partners we include each month, and how his own product could possibly work for us. The cranberry infusion is pink (win), smells and tastes amazing (double win), and we’ve yet to include a product so heavily based around the coconut trend, so I knew it was a great fit. Gareth is so passionate abut the product and its benefits and came up with the idea for the hot drink while recovering from throat surgery. It’s a great story, he knows what he’s talking about and we’re so pleased to have him on board as a partner supporting the Pink Parcel brand.”
Read on to discover Gareth’s story:
I’m the Founder and Managing Director of the business. I oversee everything. The buck stops with me!
Cuppanut is the first ever pure coconut tea. 90% of our teabag ingredients are pure, ground coconut. It’s a much healthier alternative to caffeine filled drinks.
I came up with the idea after recovering from vocal surgery. I recognised that coconut was huge in the market: coconut water, coconut oil. But there was no one doing a hot coconut beverage. Introducing…Cuppanut!
I then sat at my kitchen table, spooning desiccated coconut into empty tea bags! Things developed quite rapidly from there.
My girlfriend loves Pink Parcel. I noticed them arriving each month and asked her what they were. I then thought my product would work perfectly in the parcels, so contacted Pink and the rest is history.
Be prepared to adapt and overcome if you want to succeed. Things change. You have to be ready for that.
Find out more about Cuppanut here.